I get this question all the time.

“Oh, my product is furniture, or packaging material, or [insert inanimate object here].“

“We’re not selling B2C, we’re in B2B, or we’re selling to corporate clients”

And so they use this as an excuse to do things in their marketing efforts to not stand out.

You must remember this core principle of marketing.

People buy off emotion, and justify it with logic.

Instead of asking questions that create a “sales prevention department”, which means a self-imposed way of obstructing yourself from acquiring the sale.

Ask questions like:

“How can I make something that is boring into something interesting?”

One of my mentors once told me:

“Those who find creative ways to market their products are the ones that end up with the most clients”

Marketing isn’t boring. It’s supposed to be fun.

In fact, it’s quite the opposite. If you are boring in marketing, you will have no sales.

On the other hand, fun equals positive emotions, positive emotions lead to sales because people buy with emotion and justify it with logic.

Let me prove it to you in less than 2 minutes with this case study.

Have you ever seen this?

The pet rock fad was started by a man named: Gary Dahl in the 1970s. Legend has it that when this man was sitting in the bar listening to his friends complaining about pets, he joked that the perfect pet a person can have was..

A pet rock.

And that was how this idea was born.

An idea which sold approximately 1.5 million pet rocks for 6 million dollars in total profit.

Can you believe it?? He sold a pet rock to a bunch of people which made him millions.

I’m not talking about a useful item where there is an actual need in the market place, but a pet rock which practical value is basically useless.

I believe we should learn from case studies such as these, what made this idea such a success was that it was interesting, which made it a contagious product. A contagious product meaning that the product has the potential to spread like a virus, to go viral.

No matter if it’s a service, product or idea – if you have an interesting idea that provides a useful service, it will catch on and stand out in your marketplace.

Show me a product that you use that is unique in a way.

The iPhone you use, at one point was like the pet rock, a product that was unique for its generation.

The laptop was an idea that came from the desktop, except it was a portable desktop.

If you live in an apartment, you probably have an elevator, at one point of time everyone was still using stairs.

Finally, the furniture in your house probably has a unique design that appealed to your personality – that was why you bought it.

All of these items, came from innovation, which created something unique

If you have a boring product, you will not stand out.

Before people buy, you must first have their attention. Before you have their attention, you must have something that can grab their attention.

Focus your efforts, on doing a little more to stand out, to make your product or service a little bit more unique..

Don’t believe what I say, test out your ideas in the marketplace and see if what I am actually saying works.

If you enjoyed this article, don’t forget to check out my free e-book on how to write emails that make cash. Click here to download my free e-book.

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