Copywriting vs content writing. Are copywriters the same as content writers? I want to make this clear. Writers are NOT THE same as copywriters. Writers write for the sake of writing, copywriters write for the intention of making sales and generating revenue. Writers write from creativity, copywriters write to influence Read more…
In this blog post we would like to cover trends for 2022 in the FinTech startup arena. As we approach what Mr. Klaus Schwab of the WEF tails the “Fourth Industrial Revolution”, disruption and innovation is the name of what we will be seeing this decade. The pandemic has forced Read more…
2022. The world is rapidly changing, new technologies, new political faces and new global challenges. It’s no longer the big fish that eats the small fish but the fast fish eating the slow fish. With so many corporations, influencers and businesses battling for scarce market share, it’s no longer about Read more…