On one of my previous blog posts, I highlighted that we should not be worried about AI taking over humans as marketers. It is because emotions are one of the core fundamentals of selling, AI would not be able to copy emotions.

People buy on emotion, and justify with logic.

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In this blog post I would like to be able to further explore this topic on how you have to use your innate uniqueness to create your own economy, also called your blue ocean.

I define the blue ocean as an uncontested market-space where your expertise, your talents and your unique gifts can be put onto display. A place, where you finish first in the marketplace.

Should I worry about my competition?

To be frank with you, although I do acknowledge the existence of competitors and get inspiration from them time to time..

I do not give my competitors any thought because firstly, if I play their game and try to “copy” what they are selling, then I will lose and if they do the same with me, they will lose.

You see, there are simply things that you have, unique traits and talents, life experiences that NO ONE can take away from you and no one will be able to copy you from. You want to base your niche on these unique things.

Before I introduce things that I am good at, I want to say that there are things I suck at.

Here are some areas of copywriting I am terrible at. (btw the way if you are in one if these areas, please do not hire me.)

• Mom-and-pop shops (no interest).
• Cooking. Give me some ingredients and a nice recipe to follow and I will always find out a way to burn it.
• Supplement brands. I’m just not into supplements.
• Fitness. I’m the last guy you want giving you gym advice though I love playing competitive sports like football (soccer) and basketball.
• DIYs. I’m just terrible with my hands.
• Fast food restaurants. I’m a vegan.
• Home Appliances. No interest.
• Cafes and hip places to visit. I lean more towards the introverted side of things.
• Travel. Despite growing up in 3 different countries, I do not travel a lot (there’s a difference).

I do not display any of the niches I am bad at anywhere.

If you follow any of my work on this website, or my YouTube channel: “Simply Jeet”..

I am extremely polarizing to my audience, to the point where I turn a lot of people off. I say the f*** word a lot of times, I use very emotionally powerful words, I tell my audience they can do anything and I am personable.

At the same time, this approach turned a lot of people off.

Turning people away from your business sounds really bad at first glance except for the fact that if you are not turning people off then you are being too generic, boring and eventually will not be able to distinguish yourself from the majority of your competition.

On the other hand, as a result I have a lot of very loyal clients and raving fans for my brand. That’s exactly what I want. I want to be irreplaceable, not to compete.

I would not be able to compete with say, a fitness or supplement copywriter, because that’s simply not my expertise nor something that I am passionate at.

However there are also other areas where I am very strong at, no one can take my expertise in these areas away from me:

Personal Development

I am a self-improvement freak. I love learning about ways to optimize what I am currently doing, setting high goals that seem impossible to reach and tackling new tasks. When I write for this niche as a copywriter, it feels natural.

Tech

I am also a tech geek. I truly believe technology will one day change the world. With systems such as the internet, the computer, social media, new financial technologies – technology is what gives ordinary people, the ability to do extraordinary things.

With the use of technology it’s possible to start your own business with less than $100.

I also went to school for programming in Japan.

Tech is one of my domain of expertise so writing copy for this niche is the equivalent as breathing for me.

Real Estate Development in Malaysia / Thailand / Japan

Throughout my childhood, I have moved houses close to over 10 times. From moving from big houses when I was a child in Malaysia to Bungalows, then my move to Thailand where I stayed in a townhouse, and then in a condominium, unto my transition onto university in Japan, where I stayed in a student dorm and finally moving once again to an apartment.

Where is the first place a person goes to when he/she lands in a new country? Either to a hotel or to a house. It’s the first point of entry of living.

I am passionate about property because of a deep pain I had growing up where I was constantly changing houses so I know what’s it like to not have a place you call home. When I write for property agencies, I know that I am giving people a home to stay through the words I write.

Something like this, unless you’ve experienced it before, you would not know what’s it like. You can copy the words but you cannot copy the emotions behind it.

My Passions

I am passionate in only a few things.

• Esports and competitive gaming.
• Music, in particular J-pop, Thai-pop, and Chinese pop (not k-pop).
• YouTube and creating inspirational content.
• Japanese culture (I lived there for 5 years, c’mon)

My passions, and yours too, will be things that are unique to you. You will probably have spent the most time with it in your childhood years. Therefor you want to base at least 1/3 of your business with these things. This is what you would call in lean startup methodology a: “product, market, founder fit”. The passions part goes into the “founder” section of the venn diagram.

Your Business Is A Reflection Of Yourself

As you can see, the niches I have listed are what you call my “the zone of genius”, if a competitor tries to copy me, they literally can’t do it because they will not approach these areas with the same intensity, focus and passion I would.

I am simply 10x better than them in my niche. But let’s say they were able to do it somehow, there are niches and sub-niches within an industry that appeal to different types of demographics.

This was what my father taught me about the “Blue-Ocean” – one of the most comprehensive business books out there. Don’t try to compete with other people in the “red ocean”, because you will compete for price, for customers and ultimately you will lose because you are competing fist to fist, blow to blow.

That is the sure-fire way for everyone to lose.

The “Blue-Ocean” ultimately is a win/win strategy. You win, your competitors win and your customers find what they want. *you must also remember, a competitor today may be an ally a year from now.

Find your blue-ocean, your niche. How? It first comes from first having self-awareness onto what are your strengths and weaknesses.

Your business is truly a reflection of yourself, and you, yourself is a unique individual that no one can copy.

When marketing your company, you are a salesmen first and everything else secondary. Therefor, before you sell anything, the most important sale you must make is with yourself.

Q1 : Do you believe with all your heart that your product is the best thing out there since slice bread.

Q2 : Do you believe in the product you are writing your copy in?

If you answered no to either of these questions, then either find a way to believe in it or change your product because it will show in your writing. This will not something you can “fake”.

Where does this belief in your product exactly come from? It comes from being sold on your business, your products, what makes you stand out, in and out. If you have aligned your brand with your values, your goals and your purpose (which are things no one can copy), then nothing, NOTHING can take that away from you. Not me, not your neighbour next door, not your girlfriend, or your wife, not your employees, not your boss and definitely not your competition.

Find that unique voice, don’t worry about your competitors, let your competitors worry about you. Find one thing you have learnt today. Take a piece of paper, write it down and take action on it NOW. Don’t delay, apply.

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