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May 2022

copywriting

If Content Is King, Distribution Is Queen

In my previous article, we discussed about frequency in online marketing. If content frequency is king, then distribution is queen. What do we mean by distribution? Distribution is simply about putting out your content onto places where people can view your work. Russell Brunson of ClickFunnels put this onto a Read more…

By Jeet Tan, 3 yearsMay 19, 2022 ago
Publish often
copywriting

20 Reasons Why You Must 10x Your Publishing Frequency

Want more results? Increase your frequency of publishing content or copy. We all like to think that our work is very good and that people will automatically like whatever content you are putting out. The truth is that it takes an average of 5-12 times for an average viewer to Read more…

By Jeet Tan, 3 yearsMay 7, 2022 ago
content

What Made These Two Music Videos Go Viral?

Viral videos are content that is widely shared across a variety of platforms, thereby creating millions of views and a lot of marketplace exposure for the person or business that created it. One of the most iconic examples of a viral marketing campaign done well is the Dollar Shave Club. Read more…

By Jeet Tan, 3 yearsMay 6, 2022 ago
copywriting

Conducting Market Research 101

If we gave you 100 hours to conduct a marketing campaign, where should your hours be spent? Marketing experts say that you should spend the first 80 hours conducting research and the last 20 hours writing the copy. 80% of your success will be determined by the quality of research Read more…

By Jeet Tan, 3 yearsMay 4, 2022 ago
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