Why hire a copywriter? That’s a very good question. The first reason is that great web copy is absolute vital for your online presence. A copywriter helps you have an avenue to create consistent content. The second reason is that writing the copy for your own business is a rather Read more…
A common question in the online marketing space is what is the differences between digital marketing and social media marketing. I think it’s very important to differentiate both so you can understand the big picture of online marketing. The short answer is this, social media marketing is a subfield of Read more…
On July 2022, I held my first in-person workshop on online marketing where I helped business owners and entrepreneurs further monetize their products using platforms such as social media, websites and paid advertisement. The session had a turnout of real estate property owners, sales professionals and e-commerce business owners to Read more…
Do you have a business idea? A brand that you want to share to the world, a talent or gift that you want to use to tap into your unlimited potential? The first step is to understand the recently popularized concept of: “Become a creator, not a consumer.” What exactly Read more…
It’s clear that voice and visual search will be here to stay for the next coming decade, with Amazon pushing Alexa, their speech synthesizer virtual assistant technology and Google having launched Google Lens in 2017, which allows users to conduct visual search using existing mages. The trend of using visual Read more…
What Is Writer’s Block? Writer’s block is a phenomenon experienced by copywriters, entrepreneurs and marketers, where the author is simply not able to generate or launch their new ideas. This phenomenon may be a major cause of sticking points in the business which will lead to a lack of movement Read more…
According to Socialpilot, a content calendar is a staple part of any business’s marketing strategy. It creates 1.) Organization 2.) Structure and 3.) Processes to aid one in having a laid-out marketing strategy. However, a lot of content calendars can get complicated and may add extra layers of complexity within Read more…
Are you undercharging your clients? Working a lot of extra hours only to get nothing in return? Price plays a huge part in marketing your products or services. If you charge too low, your clients will not take you too seriously but charge too high and fail to deliver results.. Read more…
What is a subject matter expert? We define a subject matter expert (SME) as someone with deep theoretical AND practical expertise in one specific market niche. Subject matter experts are professionals that have advanced knowledge in their fields and play an integral part in scaling any sort of company. One Read more…
How to overcome the fear of self promotion? In online marketing, one of the biggest causes for the loss of revenue & sales is the fear of self-promotion. People are simply not launching their products because they are afraid of what will happen after they hit the “publish” button. Did Read more…