How to Avoid Content Burnout for Creators

Published by Jeet Tan on

As you know, burnout is a hot topic for people nowadays. I just heard from one of my friends recently that he wants to quit his job to become a monk for a year! Many people being sick and tired off their jobs.

It’s not necessarily that they hate their jobs, it’s because they are tired of being “forced to do things.”

As someone that’s published hundreds of posts, blog posts, video content & as a creator myself, I understand the potential for burnout when it comes with publishing high volumes of content.

First, understand that this feeling is normal. This can happen to anyone that’s in a field that requires creativity and an emphasis on large amounts of production.

Second is to pace yourself.

So let me give you three golden tips to help you with content burnout.

#1 Take a break

This sounds so obvious. But sometimes you just need a break, it doesn’t mean to take a vacation. Walk away from your project for a set amount of time. Force yourself to do it, when you’re feeling tired – the worst thing you can do is to push through.

Also, for every content you publish out there, that’s something that you need to be proud off and celebrated. No matter how many views you get. If you’re getting ONE person to read your content, it’s considered a success.

If you do not celebrate your success, you’re more likely to give up. Feel proud of your achievement no matter how small it is. Every little win is to be celebrated, you must become your number one fan.

I’m grateful every single day for the amazing clients I have worked so far, the viewers on my blog, social media sites and the transformation we are creating in multiple companies.

As Jensen Huang, the founder of NVIDIA says, don’t set out to change the world in a week, look 50 years ahead. Therefore, creating a big change in the world starts with small changes in ourselves.

I see many creators burning out because they cannot take a chill pill and take a break. The content game is a marathon and not a sprint, remember that.

#2 Pace yourself

You need understand that there is something called pace. Just like if you’re running a marathon, you’re not going to sprint all the way to the finish line. There’s a pace that you must follow.

Similarly, with content, I believe there’s a certain limit of content you can produce per week/ per day/ per month.

There’s also a certain level of quality you can produce only a consistent basis. If you’re asking yourself to produce 10 quality pieces of work per week. This is perhaps not realistic for you. But what about 1 quality work per month. What about 10 subpar pieces per 2 weeks.

Pace goes together with the word realistic, with short-term goals you must work within the range of your current possibilities and not look too far ahead. Learn how to manage your energy properly to avoid burnout.

#3 Follow your passion

When we’re doings things we’re not passionate about, we tend to burn out quickly. Although passion may not necessarily translate to money, it is what keeps us waking up every single day to do what we want to do. I wrote about this in a recent article about the “passion vs money” debate for content creation.

Passion is something you do because you enjoy the process itself and not because of the end result. I believe having an end-result oriented mindset is very dangerous because the end-result is only a single point in your journey. But the PROCESS is on going. You need to be able to build yourself to enjoy the process and not be focused on the end-result.

Being so obsessed with the end-result may give you short-term success, but you’ll cut a lot of corners and potentially burn a lot of bridges doing so. I know this, because I’ve been guilty of this myself.

#4 Let it go

Once you’ve done all that you can. Acknowledge it. And let it go. Move on to the next thing. Pat yourself on the back.

I believe riches will go to the people that are proud of their achievements. I am proud of what I’m doing, and if you’re still in the game, hustling, living – I believe you should too. Don’t hold on, let it go. You’ve done enough.

Once you’ve acknowledged you’ve done enough, at the present. Any additional work you produce is done with the pretense of doing it for the love of doing.

I hope this article will give you the motivation needed to persevere. Give yourself a pat in the back for the good work you’ve done. Cheers.

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