Is Marketing Manipulation?
An interesting talk by Dan Kennedy. Marketing is all about manipulating someone’s objections, someone’s psychology and someone’s hopes and dreams so that your product can be seen as the best solution.
No one cares about your product, but about the connection you have with your prospect. When the connection is good, the product quality doesn’t really matter anymore.
Easy part is creating the product. The hard part is about getting into someone’s psychology and influencing them to take action.
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[…] did a post about marketing which is that marketing is manipulation. Well not quite you see, I believe marketing is all about showing transparency authenticity and […]