Table Of Contents Introduction AI Copywriting In Action What Are The Usages Of AI Copywriting Will AI Replace Copywriters In The Near Future? Introduction Are robots going to take over the planet in the next decade? Possibly. As time goes on, technology seems to be evolving at a never stopping Read more…
Copywriting vs content writing. Are copywriters the same as content writers? I want to make this clear. Writers are NOT THE same as copywriters. Writers write for the sake of writing, copywriters write for the intention of making sales and generating revenue. Writers write from creativity, copywriters write to influence Read more…
In this blog post we would like to cover trends for 2022 in the FinTech startup arena. As we approach what Mr. Klaus Schwab of the WEF tails the “Fourth Industrial Revolution”, disruption and innovation is the name of what we will be seeing this decade. The pandemic has forced Read more…
2022. The world is rapidly changing, new technologies, new political faces and new global challenges. It’s no longer the big fish that eats the small fish but the fast fish eating the slow fish. With so many corporations, influencers and businesses battling for scarce market share, it’s no longer about Read more…
There are many email marketing templates that you can use to send out to your email list. Which ones are the best? Which ones work? After doing hours of research and testing to my own and my client’s email list, I have compiled my 3 best email plug-and-play email marketing Read more…
I get this question all the time. “Oh, my product is furniture, or packaging material, or [insert inanimate object here].“ “We’re not selling B2C, we’re in B2B, or we’re selling to corporate clients” And so they use this as an excuse to do things in their marketing efforts to not Read more…
In business, it is important to stand out. Not everyone is going to like you, that is a hard fact that you have to get over. That is why, you want to be polarizing, meaning that your audience should know within 5 seconds if this product is for them or Read more…
Statistics show that it takes about 5-12 contacts before an interested prospect becomes remotely interested as a buyer (you can google this!). A mistake I see most marketers make is that they are promoting too much quality content, too slowly – rather than being consistent. Write this down. Consistency will Read more…
Scarcity – Does it work? The first question that comes to mind with using scarcity tactics is this – is this ethical and does it work? What I can say is that scarcity absolutely works. As long as the threat of survival comes into concern where we need to eat Read more…
Attention. Interest. Decision. Action. Any good sales copy, you will see these things. Attention. Grab the viewer’s attention using whatever form possible. Interest. Spark the viewer’s interest with topics that interest them. Decision. Have an offer that will make the customer want to make a decision. Action. Have something that Read more…