An interesting talk by Dan Kennedy. Marketing is all about manipulating someone’s objections, someone’s psychology and someone’s hopes and dreams so that your product can be seen as the best solution. No one cares about your product, but about the connection you have with your prospect. When the connection is Read more…
Marketing, sales business, entrepreneurship. With so many things to do and many things to achieve, what should be the approach of getting things done? The approach with what the majority of people does revolves around planning, ruminating and overcomplicating things that can be resolved with simple action. Yes, there’s a Read more…
How do you determine the quality of traffic you are getting. Perhaps you’re business with high amounts of traffic towards your website. But for some reason or another you can’t seem to convert any of them into paid customers – or a high bounce rate on your website? I’ve seen Read more…
There are many things that are being brought to the forefront of our world in 2024. With the 2024 US election coming up, a convicted felon vs a man that cannot string together two sentences. I believe the fate of the USA will decide the fate in the world. As Read more…
Which is better, local based, or international based clients? As you know, with social media, the reach you have is global. You have the ability to reach a global audience and thus audiences in other country without being there. I think the answer isn’t necessarily if you should focus on Read more…
Are you a business owner that’s thinking of starting a social media strategy. How do you begin? Which platform to start? How long will it take until I see any sort of substantial success? These are all valid questions that I hope to be able to answer in this article. Read more…
As you know, burnout is a hot topic for people nowadays. I just heard from one of my friends recently that he wants to quit his job to become a monk for a year! Many people being sick and tired off their jobs. It’s not necessarily that they hate their Read more…
As you know, the global revenue for digital marketing is worth about $780 billion USD in 2023. So what are the biggest trends coming up for digital marketing for 2024 and beyond? (1) Artificial Intelligence. It comes to no surprise that artificial intelligence comes up as a trend for digital Read more…
As a Malaysian-Chinese, I feel qualified to speak in this topic because this is the culture, I’ve grown up with my family business, seeing how many relatives do business, etc. Doing business in the blood of a Chinese person. From the conversations in the dinner table to meeting with friends, Read more…
Marketing for Japanese is extremely difficult. As I’ve worked with many Japanese companies and graduated from a top Japanese university myself, I feel qualified to talk about the topic. As a Chinese person, the Japanese may look similar but their differences might as well be night and day, If you Read more…