Roger Banniseter on May 6th 1954 busted a record that was called the four-minute mile. The four-minute mile is basically just that, it was thought impossible for a human being to run a four-minute mile. Banniseter broke this record by completing it in 3 minutes 59 seconds. A month later, Read more…
A hot topic nowadays is the rise of ChatGPT and artificial intelligence. The graphic processors that are used to power AI, NVIDIA is now the 2nd most valuable company in the world. So, I understand your concerns of the role in AI and marketing. From personal experience working with clients Read more…
Imagine walking into a room, it’s pitch black, without a torch, you struggle as you fumble your way to find your way out. Except you don’t know where the door’s at, you’re completely lost in regards to where you are. This is the example of a blind copywriter. Now Read more…
Emotive writing is one of the best ways you can get an audience. People want to know that they are listening to another human being, which is why invoking emotion is one of the things that I’ve talked about in this blog. Writing with emotion is a skill that may Read more…
Want to know the easiest way to get better in writing long-form copy? Break things up. Especially when writing long-form, the worst thing you can do is to try to eat the whole elephant at one go. Copywriting is not simply a wall of text. If you noticed, there are Read more…
A/B tests, experimentation, testing, keyword research – these are hot buzzwords in the copywriting & digital marketing field, but what role do they play in the context of copywriting & generating sales? After talking with many business owners in the 7-figure to 8-figure range, the keyword that’s always showed up Read more…
Imagine that you’re trying to buy this new cool new gadget, there are two companies that offer this gadget. The first one has a strong marketing campaign telling everyone that “I’ve the best product ever!” while the second company has no marketing campaign, but everyone around you is talking about Read more…
As a business owner, as part of your content strategy, do you create topics that interest you? Or do you focus on creating content based on what’s going to make you the most money. Unfortunately, the answer is not black and white. If you focus on a business that you’re Read more…
What’s going on guys, this is Jeet here again. In today’s section I would like to talk about consistency and following a schedule. Copywriting, especially in direct response is all about consistency. Usually, it’ll not be the first piece of content that will generate sales, but the 5th, 6th or Read more…
As someone that has been niched in email marketing for the past year. I’ve a few insights I would like to share with you of whether your business can benefit from email marketing. My last client, I’ve helped them generate an extra solid $14k for their startup company (small business) Read more…