2022. The world is rapidly changing, new technologies, new political faces and new global challenges. It’s no longer the big fish that eats the small fish but the fast fish eating the slow fish. With so many corporations, influencers and businesses battling for scarce market share, it’s no longer about Read more…
There are many email marketing templates that you can use to send out to your email list. Which ones are the best? Which ones work? After doing hours of research and testing to my own and my client’s email list, I have compiled my 3 best email plug-and-play email marketing Read more…
I get this question all the time. “Oh, my product is furniture, or packaging material, or [insert inanimate object here].“ “We’re not selling B2C, we’re in B2B, or we’re selling to corporate clients” And so they use this as an excuse to do things in their marketing efforts to not Read more…
Statistics show that it takes about 5-12 contacts before an interested prospect becomes remotely interested as a buyer (you can google this!). A mistake I see most marketers make is that they are promoting too much quality content, too slowly – rather than being consistent. Write this down. Consistency will Read more…
Attention. Interest. Decision. Action. Any good sales copy, you will see these things. Attention. Grab the viewer’s attention using whatever form possible. Interest. Spark the viewer’s interest with topics that interest them. Decision. Have an offer that will make the customer want to make a decision. Action. Have something that Read more…