I’ve talked a few times on my blog on non-attachment to our marketing campaigns. As we spend and dedicate a substantial amount of time into what we do, we can get very attached to whether a specific campaign will work or not. So, we plan meticulously, making sure each detail Read more…
Here are some stats on learning retention. Reading something – 10% retention Listening and reading something – 20% retention Seeing a demonstration – 30% retention Engaging in a discussion of the topic – 50% retention Practicing something you learnt – 75% retention Teaching someone what you learnt – 90% retention Read more…
Although the number one most important thing in sales is decisiveness. I would never suggest someone to never take action, to never try to go for the close. A lack of urgency will kill sales after all. But on the other hand, paradoxically, if your prospect senses your desperation for Read more…
It’s not about your ideas that matter, but the implementation of your ideas. So, if that’s the case, why are we so focused on ideas and planning but not on the execution of the ideas, the HOW. Action is very important; a lack of action will lead to failure. An Read more…
If you imagine yourself going back to the time when you were in university, you were expected to learn huge chunks of information but were not taught the exact way of how to learn. Though there have been many figures in academia that teach, rarer are those that teach you Read more…
The traditional mode of business is all about competition, it’s all about destroying your competitors and being the top dog. I understand that this is the way things have been done for the past hundreds of years, but I challenge you to know that there is another mode of doing Read more…
Which drugs do CEOs use? Cocaine? Meth? Speed? Nitrous Oxide? No. We’re not talking about the hard drugs here. I’m talking about business enhancing drugs. Which business enhancing drugs should all CEOs use? Elon Musk has been heard using drugs while on his job like Ketamine and Cannabis. Although this Read more…
Marketing for Japanese is extremely difficult. As I’ve worked with many Japanese companies and graduated from a top Japanese university myself, I feel qualified to talk about the topic. As a Chinese person, the Japanese may look similar but their differences might as well be night and day, If you Read more…
What does it mean by being personable in your marketing? Does it mean that you become your potential customer’s best friend? Yes actually, this is actually what I’m proposing, you want to personable in the sense that you ARE like their best friend. You understand their hopes, dreams, fears and Read more…
What Is Writer’s Block? Writer’s block is a phenomenon experienced by copywriters, entrepreneurs and marketers, where the author is simply not able to generate or launch their new ideas. This phenomenon may be a major cause of sticking points in the business which will lead to a lack of movement Read more…