What is a subject matter expert? We define a subject matter expert (SME) as someone with deep theoretical AND practical expertise in one specific market niche. Subject matter experts are professionals that have advanced knowledge in their fields and play an integral part in scaling any sort of company. One Read more…
How to overcome the fear of self promotion? In online marketing, one of the biggest causes for the loss of revenue & sales is the fear of self-promotion. People are simply not launching their products because they are afraid of what will happen after they hit the “publish” button. Did Read more…
According to Sticky Branding, only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you. The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they Read more…
Are you frustrated dealing with your Asian clients? Japanese, Chinese, Koreans. Are you an Asian yourself and don’t understand your own culture’s pitfalls? After this blog post, you will be an expert on Asian culture and how you can navigate your business dealings with other Asians, in particular East Asians. Read more…
Scarcity – Does it work? The first question that comes to mind with using scarcity tactics is this – is this ethical and does it work? What I can say is that scarcity absolutely works. As long as the threat of survival comes into concern where we need to eat Read more…