To business owners and marketing teams. What are the steps you should take to improve your copywriting skill? Here are the five simple steps you can take to improve your copywriting ability so you can generate a higher ROI for your business. Images credits: This article contains images retrieved from Read more…
What Is Writer’s Block? Writer’s block is a phenomenon experienced by copywriters, entrepreneurs and marketers, where the author is simply not able to generate or launch their new ideas. This phenomenon may be a major cause of sticking points in the business which will lead to a lack of movement Read more…
What is a subject matter expert? We define a subject matter expert (SME) as someone with deep theoretical AND practical expertise in one specific market niche. Subject matter experts are professionals that have advanced knowledge in their fields and play an integral part in scaling any sort of company. One Read more…
How to overcome the fear of self promotion? In online marketing, one of the biggest causes for the loss of revenue & sales is the fear of self-promotion. People are simply not launching their products because they are afraid of what will happen after they hit the “publish” button. Did Read more…
Why all marketers must write daily? In the realm of marketing, it’s the writing that pulls your audiences in. Writing that you see on advertisements is what you would call: copywriting. Without strong copy, what you will find is that your websites will not convert, your sales will not go Read more…
According to Sticky Branding, only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you. The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they Read more…
In my previous article, we discussed about frequency in online marketing. If content frequency is king, then distribution is queen. What do we mean by distribution? Distribution is simply about putting out your content onto places where people can view your work. Russell Brunson of ClickFunnels put this onto a Read more…
Want more results? Increase your frequency of publishing content or copy. We all like to think that our work is very good and that people will automatically like whatever content you are putting out. The truth is that it takes an average of 5-12 times for an average viewer to Read more…
Viral videos are content that is widely shared across a variety of platforms, thereby creating millions of views and a lot of marketplace exposure for the person or business that created it. One of the most iconic examples of a viral marketing campaign done well is the Dollar Shave Club. Read more…
If we gave you 100 hours to conduct a marketing campaign, where should your hours be spent? Marketing experts say that you should spend the first 80 hours conducting research and the last 20 hours writing the copy. 80% of your success will be determined by the quality of research Read more…